Award-winning full-stack marketer and multi-exit entrepreneur with over 8 years of experience in building and scaling cutting edge marketing, businesses and teams, at category-leading SaaS businesses, Xero, Tradify, and now at ecommerce connector A2X.Practising what I preach, in 2017 I co-founded Paintvine, New Zealand's largest creative events business hosting over 1000+ events annually.Since moving to Europe, I’ve started building Latechaser, an early mover in interest and late fee invoice automation for Xero small business customers across the world. And, heythere, turning job descriptions into engaging videos that helps companies attract the best talent.Previously, during the covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat. Acquired in 2020 by MOBI.To support NZ's digital transformation, I partnered with the Ministry of Business, Employment and Innovation to build The Right Tool™ a locally focused app and service marketplace tailored for Kiwi SMEs. Acquired in 2022 by TUANZ.I'm passionate about creating and growing new businesses and projects, so if you're working on something fun, throw me a note.

As of 2022, my current focus is on:

[SaaS] Leading growth to scale the gold standard in ecommerce accounting for ecommerce businesses. >

[Events] Co-founder and Director of Aotearoa's largest creative events business hosting over 1000+ events annually. >

[SaaS] Building tools to help businesses get paid quicker through automated late fees and interest on top of existing invoices. >

[Services] Helping growing companies turn their boring job descriptions, into engaging videos to help them attract the best talent. >

Other past work:

The Right Tool™ (Acquired by TUANZ) | 2020-2022

[Marketplace] New Zealand focused app and services marketplace to accelerate NZ's digital transformation, built in partnership with MBIE & Digital Boost™. >

Pandemic Pub Quiz | 2020-2021

[Events] New Zealand's largest online charity pub quiz we ran during the covid-19 lockdowns. We raised over $20,000 for local community projects. >

Drag Quiz | 2021

[Events] Spinoff of the PPQ. We worked with New Zealand's biggest drag queen, Anita Wigl'it to host a season of online drag quiz events in NZ & AU. >

delivereat (Acquired by MOBI) | 2020

[Marketplace] During the first covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat. >

Cryptosaver | 2017-2018

[FinTech] Australia's first regulated platform for retail investors to buy Bitcoin through regular weekly payments (dollar-cost averaging). >

Tradify | 2016

[SaaS] My last job before becoming a full time consultant/entrepreneur. Tradify is the app of choice for thousands of tradies around the world to manage and grow their businesses. >

Consulting:I help SaaS, event and marketplace businesses grow. Some of my proudest highlights over the last 8 years:- I have scaled A2X & Tradify from $1m to $5m ARR in under 3 years.
- I have grown Paintvine, from 1 event a week to over 1000 annually.
- I have built (and sold) two marketplaces that have served millions of Kiwis.
My circle of competence is in engineering and implementing lead generation, digital marketing and customer retention strategies that enable you to scale with pace.I am available on a project-by-project basis for consulting to help you and your business reach your growth goals, whatever they may be.If you're looking to grow, throw me a note below to see if I can help.

Contact me below: