I start, grow and run companies for fun and for profit.

Award-winning full-stack marketer and ethically minded entrepreneur with over 6 years of experience in building and scaling cutting edge marketing for category-leading B2B SaaS businesses, Xero, A2X and Tradify.

Practising what I preach, I co-founded, and drive growth at Paintvine, New Zealand's largest creative events business hosting over 700+ events annually.

During the covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat. Acquired by Mobi2Go.

Right now, I am building New Zealand's first app and services marketplace, powered by MBIE's Small Business Digital Boostâ„¢ initiative.

Projects I'm working on:

The gold standard in ecommerce accounting for ecommerce businesses.

a2xaccounting.com >


Aotearoa's largest creative events business hosting over 700+ events annually.

paintvine.co.nz >


Aotearoa's first app and services marketplace, powered by Digital Boostâ„¢.

therighttool.co.nz >

Other past work:

delivereat (Acquired by Mobi2Go)

During the covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat.

delivereat.co.nz >


Cryptosaver

Cryptosaver was Australia's first regulated platform for retail investors to buy Bitcoin through regular weekly payments (DCA, dollar-cost averaging).

cryptosaver.io >


Hypergiant

Digital marketing agency I launched when I left my job. I've now stopped taking on larger ($1m+) clients in order to focus on consulting and my projects.

hypergiant.co.nz >


Tradify

My last job before going out on my own. Tradify is the app of choice for thousands of tradies around the world to manage and grow their businesses.

tradifyhq.com >

Consulting (prev. Hypergiant)

I love helping B2B SaaS, marketplace and event businesses grow. Some of my prouder highlights over the last 6 years:

I have grown A2X from $1m to $5m ARR in under 3 years. I have started two marketplaces that have served millions of Kiwis.I have scaled Paintvine, from 1 event a week to over 700 annually.
My expertise is in engineering and implementing lead generation, digital marketing and customer retention strategies for unique businesses, that enable them to scale with pace.

I am available on a project-by-project basis for consulting to help you and your business reach your growth goals, whatever they may be.

Throw me a note below to see if we're a good fit.

Contact me below: