Award-winning full-stack marketer and ethically minded entrepreneur with over 6 years of experience in building and scaling cutting edge marketing for category-leading B2B SaaS businesses, Xero, A2X and Tradify, through my consulting firm Hypergiant.
Practising what I preach, I co-founded, and drive growth at Paintvine, New Zealand's largest creative events business hosting over 1000+ events annually.
Unable to stop starting new things, during the covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat. Acquired by Mobi2Go.
To support the covid response, I've partnered with the Ministry of Business, Employment and Innovation to build The Right Tool™ an Aotearoa focused app and service marketplace tailored for Kiwi SMEs.
I love creating and growing new businesses and projects, so if you're working on something groovy, throw me a note!
My current focus at the moment:
[SaaS] Scaling the gold standard in ecommerce accounting for ecommerce businesses.
[Events] Growing Aotearoa's largest creative events business hosting over 1000+ events annually.
Other past work:
Super Gay Drag Quiz | 2021
[Events] During the 2021 NZ lockdown, we worked with New Zealand's biggest drag queen, Anita Wigl'it to host a series of online quiz events.
delivereat (Acquired by Mobi2Go) | 2020
[Directory] During the covid-19 lockdown, I created New Zealand's leading food delivery directory, delivereat.
Pandemic Pub Quiz | 2020
[Events] New Zealand's largest online charity pub quiz we ran during the covid-19 lockdown. We raised over $20,000 for local community projects.
Cryptosaver | 2017
[FinTech] Australia's first regulated platform for retail investors to buy Bitcoin through regular weekly payments (dollar-cost averaging).
Tradify | 2016
[SaaS] My last job before going out on my own. Tradify is the app of choice for thousands of tradies around the world to manage and grow their businesses.
I love helping SaaS, event and marketplace businesses grow. Some of my prouder highlights over the last 6 years:
I have scaled A2X & Tradify from $1m to $5m ARR in under 3 years.I have grown Paintvine, from 1 event a week to over 1000 annually.I have built (and sold) two marketplaces that have served millions of Kiwis.
My expertise is in engineering and implementing lead generation, digital marketing and customer retention strategies for unique businesses, that enable them to scale with pace.
I am available on a project-by-project basis for consulting to help you and your business reach your growth goals, whatever they may be.
If you're looking to grow, throw me a note below to see if I can help.
Contact me below: